Adding a new partner into your sales ecosystem is a challenging concept that needs to be managed with purpose. The biggest challenge is the time and costs that it takes to get a partner revenue contributing versus the expectations of management to deliver results today.
A question that comes up a lot lately is how do you breakdown the economic model in an enterprise software market that supports a channel partner business – here is my best attempt to demonstrate a look at the flow of margin.
Try and Buy or Freemium business models are one of the fastest growing ways of distributing and selling software today – thanks in large part to apps that are sold or distributed through app stores and land on mobile devices. Read more
There are many different sales channels that you can use to grow your business. If used effectively your sales channels can become a unique sustainable competitive advantage for your company. Read more
There are many different business models that you can use to develop a successful business. The one listed below is a favorite of mine in the small to mid-market software business. Read more